Logo for the United States Postal Service
The current United States Postal Service corporate symbol was created in 1993 and incorporates both an eagle as well as lettering which reads, "The United States Postal Service." According to McAllister (1993), this logo is a symbol that represents, "a new level of quality, customer focus and competitiveness" (para. 2). This logo, however, was not always the organization's primary symbol as others before it include a roman god, a pony and lastly, now the bald eagle.
The Forever Stamp
The Forever Stamp was introduced by the United States Postal Service in 2007 and features a picture of the Liberty Bell. The bell was chosen as a symbol for this stamp as it represents independence and liberty associated with America. This particular stamp as a whole is a symbol of price fluctuation for the United States Postal Service. According to Foxnews.com, "The stamp, which carries the word 'Forever' instead of a price, will remain valid for sending a letter, no matter how much rates go up in the future" (para. 4).
The Collection Box
In the 1850's, the Collection Mailbox was introduced and served as a form of convenience for individuals. As a result of its creation, it was no longer required to go to the post office to mail out a letter. The Collection Mailbox is a symbol that represents communication, delivery and convenience.
References:
Los Angeles Times
No comments:
Post a Comment